Publishing

Ricoh India educates printers on the applications and futuristic approach of digital printers in three major cities across India. A report.

SK Khurana, editor, ABP taking part in traditional lamp lighting in New Delhi along with Amila Singhvi, Anjana Saha, Manoj Kumar and Avijit Mukherjee.Ricoh India recently organised continuous feed education event titled ‘Futuristic Trend: Print & Beyond’ in three different locations – Mumbai, Delhi and Chennai. The three events were equally inspiring and informative for printers across these major cities. The format of the events was convincing, wherein the attendees were informed about the activities of Ricoh and its operations in India, how digital is complementing offset printing, its various applications, different models offered by Ricoh for varied application and case studies of different end-users joining the digital bandwagon.

Manoj Kumar, executive vice president and chief executive officer, Ricoh India informed the audience about Ricoh and its operations in India. Ricoh India Limited is a public limited company with 26.4 percent owned by Indian public and 73.6 percent by Ricoh Company, Limited, Japan. Founded in 1936, the Ricoh Group is headquartered in Tokyo. From printing & document solutions to IT services to communication systems, they have created offerings that address the ever-evolving and guide buy cialis generic online diverse needs of customers under a holistic umbrella. In India, Ricoh is a market leader in its key categories and enjoys immense customer confidence in the wide variety of products and solutions. In India, Ricoh operates through a robust network of 24 offices, and over 2,500 dealers and business associates spread across the country. “Under its corporate tagline, imagine. change., Ricoh helps companies transform the way they work and harness the collective imagination of their employees,” he shared.

While Avijit Mukherjee, chief operating officer, Production Printing Business Group at Ricoh India Limited focused on the paradigm changes in printing industry. “Digital printing will not replace offset,” he said, “it will complement offset process.” He also highlighted a valid point that paper do not contaminate environment, e-waste contaminates it. Avijit also focused on the use of digital printing in book publishing industry wherein it can be used to physically print at different locations as and when required, thereby saving huge inventory and transportation costs. “Book publishing industry works on speculative inventory model, which is a challenge with new authors and this is where digital printing fits in perfectly,” he said.

Anjana Saha, national business and marketing manager, Ricoh India, highlighted the cutting-edge technology of Ricoh, especially the continuous feed inkjet printers. She informed that there has been a rise of 15 percent in colour digital pages in North America while in Western Europe, the growth has been 12 percent. “Almost 67.2 billion colour pages were printed by digital, of which 34 percent were printed by high speed continuous feed. Of these, 53 percent were transactional printing while books accounted for 18 percent,” she shared.

Anjana also focused on Ricoh InfoPrint 5000 GP models, which enable full-colour, monochrome and MICR printing on a wide range of paper stocks and at a variety of speeds. “Colourful graphics and personalised printing makes information easier to understand, which can help open new revenue opportunities in fast-changing markets,” she said.

While, Roger Burkhardt, sales support HAS, Hunkeler AG, Switzerland shared their range of finishing solutions comprises modules for unwinding and winding, cutting, punching and stacking, all of it rounded off by their web inspection system for continuous print and quality monitoring. He also invited attendees to the Hunkeler Innovationdays to be held for the 11th time at the Messe Lucerne exhibition facility from February 23 to 26, 2015.

Subhasis Ganguly, vice president production & content management at Penguin Books India, discussed the future trends in publishing. He specifically highlighted a few real-life incidents when digital printing had helped them gain a cutting edge. For example, the title The Accidental Prime Minister, which was planned with a print run of 8,000 copies, sold 47,000 copies in 17 days, with six reprints and few copies were also printed digitally. Similarly, their book Unrealistic Elections sold 5,000 copies of which 250 were digitally printed. “Lot of money goes waste in stocking and later pulping the unused stocks, hence for books whose sales cannot be gauged beforehand, digital is the best option,” he said. He also mentioned about Print on Demand, vanity publishing and personalised children books, which are seeing good scope with digital printing.

While, a spokesperson from Calcutta Electric Supply Corporation (India) Ltd (CESC) shared the success story of their company, wherein they have used digital printers to print variable data on the electric bills. This variable data has the best applications like advertisements targeted at specific strata, age and gender.

The Mumbai event was attended by end-users like Mail Order Solutions (I) Pvt Ltd, Kadam Digital, Seshasai and a delegation from Mumbai Mudrak Sangh, among many others. And Delhi event was attended by publishers and printers like Pratham Books, Sterling Publishers, International Print-o-Pac, Gopsons, Replika, Avantika, Directorate of Printing – Government of India and a group delegation from Delhi Printers’ Association, to name a few.

The Chennai event was also attended by many participants including Multivista Global, Scitech Publications, Seenu Prints, Rajams Digital Offset, Sharp Offset, Platinum Printer, SSE Print Points, AV Prints, Hi-Tech Offset, Maruthi Graphics and members of MPLA.



India is a land of saints and gods…some are ancient and some are new. But, they all have their own theologies and beliefs existing in the form of words…and words are best preserved in the form of books. Religious and spiritual books are present in every home, and people resort to such books for attaining inner peace and motivation. Here, Smita Dwivedi brings an insight into this genre of publishing.

Religious and spiritual books seek to revive interest in spirituality, enhance the quality of life and thereby create the legacy of a better world for future generations. There is always a demand for religious and spiritual books and one of the most common reasons for this is hectic and stressful lifestyle. In current context, the publishing industry has grown manifold and a considerable pie is dedicated to religious book publishers. Small, medium and large publishers co-exist to cater to an ever-growing market of religious books.

The religious books are not confined to the set of four Vedas, one of the oldest religious literatures for Hindus; the Quran for Muslims, the Bible for Christians, and Shri Guru Granth Sahib for Sikhs…so on…it is a much broader segment. Like Dev Om, founder, I Am Happy Foundation and author, ShivaConsciousness coach and spiritual guide shared, “Our books are about ‘practical spirituality’. We don’t give any new concepts. We tell about the practical life, practical empowerment, practical growth and all this is not dependent on any outside activity but only on the inner awareness. His bestsellers are The Light a complete guidebook for spiritual growth, Aatmbodh, Shiva Sutra, ShivaConsciousness, Heal Your Today and Meditation for New Age Men.”

While, Ved Chawla of Dreamland Publications, publishers of quality religious literature for children, shared, “With the change in social and cultural scenario, I feel epics like the Ramayana and the Mahabharata are very important. But in terms of business, a lot of potential is still lying untapped.”

And as per Prassana, trustee, Sri Sri Publications Trust (publication division of The Art of Living), “Over the last 30 years The Art of Living is making people emotionally and spiritually independent and equipping them to handle their minds and emotions more effectively with our Guru Ji’s words.”

Why religious and spirituality books?

While, there are a few publishers who are focused only on religious and spiritual books, many other publishers also come up with interesting books on religion from time to time. One such publisher is Niyogi Books and on asking about the popularity of these books, Bikash D Niyogi of Niyogi Books stated, “Competition in the society is urging people to be more proactive. And sense of insecurity in the society is urging them to look for spiritual/emotional shelter in forms of books.”

While, Gulshan Dudani of Geeta Publishing House, Pune shared, “Our spiritual leader, mentor and preceptor, Rev. Dada JP Vaswani feels that people are being systematically deprived of the presence of God, and the consciousness of the spirit, the ‘atman’, in their daily lives. This creates a vacuum which nothing else can really fill. So they feel the need to turn to something deeper, something less materialistic and more fulfilling. The 20th century was often seen as an age of ‘rootless’ people. Now, the same people are driven to recognise their roots and value their culture. Our founder Gurudev Sadhu Vaswani anticipated this need over eighty years ago. This is why he emphasised the writing and publishing of literature that would help cultivate the soul. What you refer to as ‘brisk business’ may be in terms of number of books sold; we see this as fulfilling a deep spiritual need of all thinking people.”

“Everything that we have today is basically need based and I feel the biggest need for today’s generation and people is spirituality. We all are living in a world of constant change, the anticipation level has increased manifold. We cannot say to our boss that I can do only this much, we have to increase our capabilities. And for doing so, we need positive energy. So we are dependent on these books. Unless we have a stress-free mind and a violence-free society, we cannot achieve world peace,” opined Prassana.

Enormous market potential…

“Quite simply, it is as big as the entire reading public of this world! The moment I realise that there is more to life than livelihood, mere amassing of wealth will no longer satisfy me. This is happening even to our teenagers and young professionals now. Some of them are fortunate enough to be associated with spiritual teachers and mentors with personal contacts or as volunteers for a worthy cause. To those who are not so fortunate, books are the next best thing!” told Gulshan.

While, RP Jain of Motilal Banarsidass (MLBD), legends in religious book publishing in India, added, “The market around the world for such books is sizeable enough and quite huge in millions, if not billions! For instance the growth rate for Yoga & Spirituality is booming around the world more than India; perhaps, because several teaching centers are rendering courses on Indic wisdom for the modern age! Similarly, due to spread of Ayurveda in health sector, many spas are flourishing.”

While, Baldev Verma, branch head, India Book Distributor (Bombey) Ltd, New Delhi, sellers of Yogi Impressions’ self-help, personal growth and spiritual books, said, “Readers are reading these subjects to build up their knowledge and mental peace. Market is quite huge for these books in our country.”

Sri Sri Publications Trust has rich knowledge of production and marketing of products and has been doing so for over a decade. Their book shops are doing brisk business all through the year.

Spiritual gurus…

Books on spiritual gurus like Swami Vivekananda, Osho, Baba Ramdev, Sri Sri Ravi Shankar, J Krishnamurthi are not the only ones selling, there are a host of new age gurus as well. So, how are the teachings different? To this, Gulshan replied, “This is like asking a pious Indian, “If you have had a dip in the Kaveri, why do you wish to go to the Ganga, the Bhagirathi or the Alaknanda?” To tell you the truth, all these are names given to the Ganga as she flows down to the plains from Gangotri. Yet you will find pilgrims disembarking at Rudra Prayag, Karna Prayag and Deva Prayag, to take their sacred dip at each of these rivers! Lord Sri Krishna tells us in the Bhagavad Gita, “On whatever path men approach me, on that I go to meet them. For all the paths are mine, verily mine.”

Each guru tells what he lived. One can authentically tell about that approach, which he has taken for himself. So a seeker has to find a common platform or connection to follow someone’s teachings. If a seeker finds his/her answers in a particular guru’s approach, then he/she should follow that and implement those teaching in his life with full dedication. As Ved Chawla puts it, “They all say same thing but differently, I feel that they all have their followers, who believe in them and will always read their books to imbibe teachings in life. They are publishing books for spreading more awareness about their cult.”

And Bikash shares that their content and approach depend on the subject. “For example, in case of Swami Vivekananda the emphasis is on Karma Yoga, in case of OSHO it would be on meditation, hence the difference,” he added.

While RP Jain, shared, “You must try to understand that we Indians for the most part have a peculiar mind set; we ape the west or all that comes from outside because of our mental slavery of being influenced by what is outsourced regardless of whether Yoga & Spirituality is our own knowledge, but we feel happy because it gets western approval fully certified. New age spirituality flourished in the west several years or ages ago, but India catches it late when new age spirituality becomes somewhat obsolete! The New Age Gurus you mention in your above question are evergreen and ageless because they have international acceptability. These gurus are different in content and approach because they catch the pulse of modern times increasing their accessibility to public much more.”

Target audience…

Now the target audience of these books has expanded – not confined to just older generation; even young people in their 20s and 30s are big time buyers of these books. “All categories of readers buy such books; from general readers to scholars to colleges and to university departments around the globe!” told RP Jain.

“We offer religious story books for kids and they are loved by both kids and their parents as well. Young kids of age group 5-15 are our buyers, and interestingly parents also buy our books to upgrade their knowledge. In terms of bestsellers, our story books on Hanuman and females Goddess are always in demand,” told Ved Chawla.

Telling more about the popularity of such books with youngsters, Gulshan shared, “We are very fortunate that Rev. Dada JP Vaswani has always enjoyed excellent rapport with the youth wherever he goes! His interactive Q&A sessions with them are a runaway success. And this is the reason why his books are also popular among the youth. We have had several titles devoted exclusively to youth, such as Shake Hands with Life, You can Change your Life!, India Awake! and Stop Complaining, Start Living! The reasons are not far to seek: Dada never preaches; he is never judgmental or critical; he is down-to-earth and practical; and he has a wonderful sense of humour which the young people can’t resist. Above all, Dada communicates in the language of the heart, whether he is writing in Sindhi or English. So his books have always been well received by young readers everywhere. Dada is a great believer in the power of the youth, the yuvashakti; and he connects with youth effortlessly! If you want me to put it in one word, the magic is love.”

While, Prassana of Sri Sri Publication Trust added, “Guru Ji’s every word is being transcribed and stored in a form of book and we have produced so many books till now. The best thing is, Guru Ji has majority of followers in age group 30-45 years.”

And publishers are not leaving any stone unturned to cater to these set of readers. Hence, they use all marketing strategies like promotion through internet, online mailing, printed catalogues, brochures, events like seminars, conferences and book-fairs, etc.

On ebooks vs. printed books…

RP Jain, opined, “There is slow, but steady future of printed books in the area of our specialisation, scholarly and academic publications though on a limited scale with low demand. But as the time cycle revolves around the universe, quite possibly this might change and we may see revival of printed books in big numbers. This is chiefly because the authenticity of research done in printed books is far more significant/vital than the material available on the internet which in most cases is not quite research oriented.”

While, Bikash added, “Yes there will be a market for religious and spiritual books in e-format, but I feel it will take a long time to be popular in our country.” And Dev Om explained further, “I feel nothing can replace the printed book. The feel of the paper and the way we traditionally study at schools is deep rooted in our subconscious.”

Market…Growth…Sales

There is no doubt about the fact that this segment is really growing at steady pace. All the publishers and book sellers have witnessed a substantial growth in books of this particular category. On asking about the same, RP Jain, shared, “We are growing steadily in this segment. We have around 300 titles and we generally add 25-30 titles every year. And we are getting good response for our books from all over the world. The demand for our books is mostly from the English speaking countries.”

As per Ved Chawla, “We never see profitability in this segment. We do this as a service to God. But it doesn’t mean that we are not growing in this segment. In fact, I believe we are unique as we bring these books in a beautiful way for kids. We have around 100 titles in this segment and we are adding 10-15 titles every year. The research work that we are doing for bringing out any book is really high. We want to make it good read not only for kids but for grown-ups as well. We are promoting our books all over the world by participating in many book fairs, so we have buyers world over.”

While Gulshan shared, “We are growing really fast, but are not seeing this growth as business for us, it’s a spiritual need for the followers of our Mentor. Any corner of the world, where Dada JP Vaswani is followed…his books market is there. For every title we sell in India, we also sell the same title abroad, and we see equal interest of all titles and topics in both parts of the world.”

And Dev also added, “We are experiencing more than 100 percent growth in printed books and more than 200 percent growth in e-book segment for our publications on year to year basis. The total ratio is 50-50 but if you want to segregate them then printed books 75 percent India, 25 percent overseas and e-books 85 percent overseas and 15 percent India according to our data.”

Whereas, Prassana added, “We are growing at a steady pace of 25-30 percent every year. And we normally add around five books every year.”

“We sell books on Ramakrishna-Vivekananda Vedanta Literature, Scriptures such as Upanishads, Gita, etc. and other books on spiritual life, religion, yoga, meditation, concentration, will-power, mind control, stress relief, value education, personality development, etc. We also sell books, booklets, etc. especially meant for children. The books published by all publishing houses of our Matth and Mission centres are sold through our book sales showroom,” shared Swami Ji, Ramakrishna Mission, Delhi.

On languages and authors!

Most of the titles produced by publishers are always in more than two languages and after getting good response, are published in more languages as well. “We are specialised in ancient languages like Pali, Sanskrit, etc. But the main languages are English, Hindi and Sanskrit. And most of the authors we have are established writers, who just want to get their books published under our banner,” informed RP Jain.

The Happy Foundation has titles in languages such as English, Hindi, Greek and Russian. And they have two in-house authors like Dev OM (the founder and spiritual guide) and Meni Prem Shunyam (meditation and life therapist who writes on natural and emotional healing)

“We have published 55 titles in English and Hindi. And we publish the writings of only two authors, our founder - Sadhu Vaswani and our current spiritual head, Dada JP Vaswani”, informed Gulshan.

“We publish our books in 14 Indian languages and 15 foreign languages across the world. We have around 200 book shops all over India and abroad,” told Prassana, trustee of Sri Sri Publications Trust.

“Our books are in demand world over, so we publish mainly in English and Hindi, though we also have books in regional languages like Bengali, Tamil, Telugu, etc,” Swami Ji added.

On a concluding note…

“Any book when read with a good intention always helps in getting success and these books do help in holistic development of individual,” concluded Ved.


Gita Press: epitome of religious books!

When we talk about religious books, we cannot miss to mention Gita Press. Founded in 1923 by divine inspiration to propagate the Bhagwat Gita, institution's main objective is to promote and spread the principles of Sanatana Dharma, the Hindu religion among the general public by publishing the Bhagwat Gita, the Ramayana, the Upanishads, the Puranas and discourses of eminent saints and other character-building books and magazines and marketing them at highly subsidised prices. We can find many shops selling these books in every corner of India. One such book shop owner, Naresh Kumar, feels that it is really satisfactory to help people in getting these books.

On asking about the importance of these books and business returns, he told, “Gita Press books need no advertising…they are epitome of such publishing and I find it really good to run this shop for almost 10 years now. And yes, I am making good profits as well.”



What have been the changes and emerging trends in the textbook segment, especially at the school level, shares Raghu Ram Aiyar of Amity University Press (AUP) in conversation with Varsha Verma.

Raghu Ram AiyarUndoubtedly, the total market for textbook publishing in organised sector has grown by leaps and bounds. The market is estimated to be over Rs 1,600 cr and more and more foreign participation is coming forth. Top publishing companies are acquiring companies of repute that are not doing well. This is testimonial evidence that there is a great future for textbook publishing, tells Raghu Ram Aiyar, executive senior vice president of Amity University Press (AUP).

“This is a true reflection that the companies already consolidated will take on newer grounds as they have the knowledge, experience and stability, which gives a new growth to the industry per se,” he adds optimistically.

On asking about any acquisition plans at AUP, Aiyar confirmed that they are also on the lookout for companies for acquisition. “In the last 7-8 years, AUP has consolidated itself in the primary segment of textbook publishing. Slowly, but steadily, we are emerging as a lead player,” he shares. “This is because the primary segment is ever-growing.”

Entrepreneurs: raising the publishing level

Another important trend in the Indian publishing industry is that more and more MBAs or entrepreneurs are getting into the business. “This is giving a new dimension to the industry as these youngsters are themselves going into the depths of merits and demerits of the textbook. Earlier, trade was playing a bigger role in influencing the decision-makers to buy books. But, this is now changing as people are now doing justice to the efforts done by the publishers to bring out quality books. Now, books sell more on merit rather than just the monetary aspect,” tells Aiyar.

From printing to publishing…

“The publishing industry has come a long way. Earlier, publishing was synonymous with printing but now people understand that publishing is right from conceptualising to book production and this is art,” states Aiyar.

New government…
new beginnings…


“Besides, the new government has come in to add few more bold steps towards popularising Indian languages such as Hindi and Sanskrit. One has to look at this development with greater interest. Hindi, which has not got the importance it deserves, shall probably gain new momentum,” feels Aiyar.

Emerging aspects in education…

New institutions are now coming up which are less certificate-centric and more knowledge-centric. “The CCE (Continuous Curriculum Education) pattern started by CBSE ensures that the child has all-round development and not just bookish knowledge. There is an interactive process between teacher and children. Objective type questions are put forth to let the child understand the concept while the problem-solving and formal assessment play a lead role in gearing up the child to face newer challenges. This new methodology by CBSE is in the right direction,” sums up Aiyar. “This is a good time for children as academics is not the only aspect, sports is also important,” he adds. “Besides, sports teaches so many skills to students – team spirit, tolerance and of course focus, which are needed in day-to-day life and academics as well.”

Aiyar also shares his cherished dream that the ratio between child and teacher be 1:15 as against 1:35 prevailing trend.

Value education…

One of the most positively recognised subject is value education but not many publishers have taken it seriously. “Values are best imbibed at home front by parents. Books can only supplement it. Amity is aiming at educating parents also for value education and this is a new approach, that has been much appreciated,” shares Aiyar.

Publishing clichés…

Aiyar shares a very interesting example, wherein CBSE has provided 6-7 books which are unabridged versions of out of copyright books. Publishers can download it and put it in a form of book, with value additions. “Still, some of the publishers make grammatical and typographical errors,” he shares.

Looking ahead…

“It is heartening that people are now taking publishing industry as a happening industry and they are very careful about plagiarism and copyright issues. Due to this, piracy has also come down. The future of publishing industry is bright with lot of happenings in the printing and epublishing. But, they need not replace the print version as they all supplement each other. There are happier times ahead for Amity University Press in particular and the textbook publishers in general,” he concludes optimistically.



With more than 2,00,000 titles under one roof, Delhi Book Store has been the number one choice for book lovers for more than five decades. Their publishing wing DBS Imprints has also created ripples. Here’s more on this book lovers’ paradise. DBS Imprints is leaving its footprints across various genres. Their handbooks have been well accepted in the market and the new titles in this series include: The DBS Handbook of Plant Science; The DBS Handbook of Plant Diseases; The DBS Handbook of Pollution; The DBS Handbook of Soil Science; The DBS Handbook of Organic Chemistry; The DBS Handbook of Entomology; The DBS Handbook of Geology and The DBS Handbook of Disaster Management.

DBS Imprints is the offshoot of Delhi Book Store, which is one of the leading book store of medical and non-medical books in India. It has a wealth of books, numbering 2,00,000 titles with considerable strengths in the Medical, Science & Technology, Humanities, Social Sciences, General, and so on. Infact, they have a book on every subject. Little wonder then that you can find professionals like doctors, engineers, technocrafts, corporates, scientists, academics, students, scholars browsing through various books as well as general people who are there just for the love of books.

The bookstore traces its roots to the Indian year of independence – 1947 - when Jeewan Kumar Ahuja, a young boy then, decided to move his family from Dera Ghazi Khan (now in Pakistan) to Delhi. To support himself and his family, Jeewan started a small business selling medical books, on foot or on a bicycle, to young medicos. Soon, the growing sales figure prompted him to open a small shop in the busiest by-lane in Old Delhi, in Nai Sarak. Soon, the shop became the Mecca for medical students, doctors, teachers and libraries of medical colleges and hospitals in India as well as neighbouring countries. In this way, Delhi Book Store became the household name in the world of books.



Today, Delhi Book Store is spread over 20,000 sq ft area, five-floor showroom in Daryaganj and houses some of the rare, out-of-print, collectible and innovative books as well. Knowledgeable, friendly and pro-active staff is always ready to lend a helping hand. For tech-savvy people, Delhi Book Store runs their portal www.delhibookstore.com where one can easily choose and place an order for the books at the comfort of home or office.



Mergers and acquisitions seem to be a buzzword in the publishing industry. More recently, a major acquisition has been that of Saraswati House by a major conglomerate – S. Chand Group. Here, Varsha Verma talks to Shammi Manik — business head, New Saraswati House about this acquisition. Varsha: Tell us something about the acquisition of Saraswati House by S. Chand Group?

Shammi: S. Chand Group has been very active in mergers and acquisitions for last three years. After acquiring established companies like Vikas Publishing House & Madhubun, S. Chand felt the need to further strengthen its portfolio by acquiring an established publishing house which has a sizeable market share at national level and growing market share in regional languages as well.

Varsha: How is this acquisition going to help both the publishing houses?

Shammi: S. Chand traditionally has been very strong in plethora of subjects and there was a void for subjects like Hindi, Sanskrit, French and Art & Craft market. By acquiring Saraswati House, the group will have presence felt in these subjects other than its traditional and significant product portfolio. Being part of the S. Chand group, the largest education publishing group Saraswati House, renamed as New Saraswati House India Pvt Ltd will witness enhanced investments in people, infrastructure, processes and products.

Varsha: What is the new organisation structure?

Shammi: In the new organisation structure, we have created professional positions like legal, IT, Corporate Communication and HR to support the ambitious growth plans and cope up with the expectations of evolving market and customer needs. The regional sales & market structures are being strengthened in order to increase our outreach and to service customers efficiently.

Saraswati House has grown from a very modest level to a decent size organisation in terms of people and revenue of over Rs 100 crore. It was a family owned and run business. The New Saraswati House will attempt to retain its traditional values while introduce modern practices.

Varsha: What genres are Saraswati catering to and are there any new subjects coming up?

Shammi: Saraswati House is very strong in languages like Hindi, Sanskrit, French and 9-12 segments of CBSE schools. They have also made inroads into state specific subjects across the country.

Varsha: Tell us about the expanse of Saraswati, in terms of the branches, Indian/overseas sales, etc?

Shammi: New Saraswati House has its head office in Delhi and has 14 branches and marketing offices across the country and employs 500+ people. We have reasonably good revenue coming in from the overseas markets like Africa, Middle East and other SAARC countries.



Varsha: As the business head of the organisation, what are you aiming at?

Shammi: It's a huge responsibility of maintaining the traditional values of the organisation and bringing in innovations across levels. We aim to create a forward looking people friendly organisation.

Varsha: What are your targets for this year and the long-term perspective, say five years from now?

Shammi: It’s very interesting to know that company of this size has never believed in assigning revenue targets and inspite of that has been growing at the pace of 25 percent year on year. Going by this track record, one can expect to double the turnover in about five years.

Shammi Manik has over 27 years of experience in publishing industry; starting his career with Orient Longman (now Orient Black Swan) way back in 1986, he later joined Oxford University Press as sales executive in 1993 and rose to the level of sales & marketing director - Education Division. In 2008, he had a stint in Taylor & Francis Group India as managing director.



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