Book on Demand

Book on Demand is fast catching up in publishing. Print the book when you need to, this will bring in a paradigm shift in publishing sector. This will certainly reduce investments in inventory but a new level of competence for instant execution will be very much desired. Advantages of Book on Demand model in Publishing. Save inventory cost: Print on demand is a boon for publishers as it saves the investment in inventory.

Quick turnaround: Unlike offset printing, which needs plate-making and other makeready processes, digital printing is fast, which starts printing with a touch of a button. Hence, it gives quick turnaround. A faster lead time leads to better ROI. Assured quality: Digital printing offers consistent quality – the first copy is same as the last one. Wide media choice: One can print on a wide variety of media, thus giving a unique look and feel to the book.

Value-additions: Publishers can even go for valueadditions like lamination, spot UV and other finishing options.

No backlist anymore: Publishers, who have a long backlist, often wish if they could offer these titles as well. But, the cost of production and few orders make it unviable, but not anymore. Publishers can print any title whenever they get an order, without keeping an inventory for the same.

No need to pulp anymore: It is a huge cost and heart-breaking to pulp unsold books. You can save this cost with digital printing.

Order anytime from anywhere: One can order a book anytime and from anywhere. If a publisher receives an order from another city, he can get the book printed by digital printers in the same area and get it delivered fast, thus saving huge costs on courier facility.

New Delhi based Avantika Printers is one such digital printing facility which offers POD (Print on Demand), BOD (Book on Demand) and other short run jobs, starting from one book onwards. They are currently doing a lot of academic books for top-ofthe- line publishers.

India’s leader in this domain, digitally printed books by Avantika are making name on international platform. One such book remains ‘Bhagwad Gita According to Gandhi ’ gi fted to US president Barack Obama by our prime minister Narendra Modi. Their USP remains on time delivery and buy generic cialis advice cost effectiveness. “We always believe in honouring our commitment and offer professional services to our customers,” shares MN Pandey of Avantika Printers, which has 30 years of experience in the domain.

Their state-of-the-art equipment along with master craftsmanship, gives all jobs a professional touch, while their in-house finishing equipment for value additions make it a onestop shop for all POD needs.



The growth of excellent short run and on-demand digital printing services in India has begun to solve many of these concerns that publishers face in today’s dynamic publishing environment. Let’s see how. Demand. This is perhaps the most crucial and yet unknown entity when a publisher plans a print run of a new book. Who will read it? Where are my readers? How many should I print? How long will interest for this title exist and when should I print more? Knowing the demand will help publishers use their money wisely, but demand can be extremely difficult to predict. Publishers find they print either too many units or not enough. It is rare, unfortunately, to find they have printed exactly the correct number of books.

Uncertain demand leads to financial and logistical burdens for publishers. Printing too many copies can be a large up-front investment where money could be better spent marketing. And then of course there are warehousing of unsold inventory and cialis pills in canada potential waste (scrap) costs in the future. These are all factors to consider when calculating true cost per unit. Of course, printing too few copies also impacts publishers’ wallets negatively through lost sales opportunities.

The growth of excellent short run and on-demand digital printer services in India has begun to help solve many of these concerns that publishers face in today’s dynamic publishing environment. Repro, Sansrack, Thomson and others have recognised the benefits they can bring to businesses if economies are scaled smaller and more efficient. What’s more, they have identified that gains to be obtained when a title is never listed ‘out of stock’, nor ‘out of print’; when books are no longer allowed to ‘die.’

“Through Ingram Content Group, our Lightning Source Inc. ("Ingram"), printon- demand (POD) distribution service, is pioneering ways to help publishers better manage the uncertainty around demand. Since our first digital print run in 1998, we have worked with over 30,000 publishers around the world to ensure efficiencies in their distribution models. With the latest technology, we deliver books printed on a single-copy basis directly to consumers through our vast global distribution network. The results? Maximised sales opportunities, faster delivery times, more efficient use of capital, reduced warehouse costs, and lower waste. By flipping the model from: Print book > Sell book to: Sell book> Print book, this allows publishers, for the first time, to match their supply of titles exactly to the reading demand,” tells Philippa Malicka, sales consultant (New Delhi, India), INGRAM.

Along with working closely with our publishers, Ingram continues to grow the selling channels for content. One of Ingram’s advantages is its wholesale business, which supplies books to thousands of book-sellers and libraries. Ingram also has direct relationships with online sellers and major wholesalers, ensuring that titles are shown as ‘available’ across every supply platform across the world.

Ingram’s distribution reach is global, now spanning over 39,000 retailers, libraries and online retail outlets – an exciting opportunity for India-based publishers who are eager to make their titles available in foreign markets.

Extended distribution beyond India’s borders was another victim of the aforementioned supply and demand problem. Considering where and how to ship books overseas felt like another headache, another variable on your costs, more warehousing fees, unreliable off-shore distributors and mexico cialis find unfamiliar pricing concerns.

Yet, many publishers are receiving interest and orders for their titles, and experiencing the frustration of not being able to meet that demand. This limits the readership of your titles to a single market, which is a disadvantage in a global reading and publishing environment. It means that new literary fiction cannot fall into the hands of hungry readers in Australia, America or the UK. Or that librarians who order for South Asian faculties, have difficulty locating the excellent social science writing which small publishers here are producing. This extends into the Indian languages, too: as NRIs are unable to order titles in their native tongues.

Ingram’s POD and wholesaling capabilities are a powerful yet simple way for Indian publishers to circumvent these issues and sell their content globally. We simply store a PDF of your book on our servers, supply the metadata and your pricing to our channels and fulfill every order that we receive on your behalf. This creates new revenue streams with appealing foreign price points.

It’s time to look outwards with your titles, to recognize and meet foreign reading demand and purchasing levitra sources to grow your revenue without burdensome logistical costs. Swift and global distribution matched exactly to demand is the future of your publishing business.



There is an obvious trend of digital printing towards diverse and growing requirements for the light- and mid-production printing areas. With shrinking print runs, digital printing has made inroads into the publishing segment. Here’s more on why digital printing is beneficial for publishing industry. Why Print-on-demand in publishing?

Printing-on-demand reduces waste and costs for warehouse and manpower, as well as improving turnaround times by using the advantages of digital printing, such as inline finishing with mixed media functions. Customers require their printed products within a short period of time. Deadlines are becoming tighter for print applications.

The trend towards personalised books is growing. And, customizing print products with names or individual messages can be easily done with digital printing.

Increased document complexity…no issues with Konica Minolta bizhub PRESS 1250

Customers are looking for products that will make their lives easier and increase their profit. Shrinking margins and rising expectations for print products are no problem with the bizhub PRESS 1250 series, which offers professional print products at an affordable price.

The cost of colour prints is decreasing, which increases the demand for colour printed pages in documents. Utilizing the post-inserter option as well as the Konica Minolta application means this is no longer a challenge for customers.

Superb media handling capability…

When investigating a high-volume printing solution, media handling becomes a critical factor in the decision-making process. A fast, capable print engine needs to be matched by complementary considerations such as flexible media support, accurate paper feeding and limited operator intervention.

The bizhub PRESS 1250 series offers impressive solutions for all the business requirements a high volume user could ask for, starting with a huge paper capacity of 18,000 sheets, ability to use flexible paper formats including coated media from up to eleven trays, media weights up to 350 gsm – all managed by a powerful intelligent media catalogue.

In many high-volume applications like book printing, each printed sheet is unique and critical, so if, for example, there is a feed or multi-feed this can create many problems. The bizhub PRESS 1250 series provides many cutting-edge technologies that are designed to find solutions to potential production issues, and ultrasonic sensors are used in the paper feed unit to detect any possible multi-feed errors from all trays. If a misfeed or blank is detected, printing is automatically suspended.

Enhanced print quality...

What’s more? bizhub PRESS 1250 series uses Simitri HD toner which has been developed to not only give excellent image quality results, but to ensure that one can take the printed sheet and create the finished product.

The bizhub PRESS 1250 series uses the next generation of proven imaging technology giving razor-sharp text reproduction right down to the smallest font sizes. Thus even the small print on books can now be read conveniently.

Books...ready to dispatch

The press comes with all-in-one finisher, which includes stapling, booklet making, punching, folding and inserting. Large-capacity stacking units can be added, giving a 15,000-sheet output capacity. The automatic perfect binder uses hot melt glue for up to 30 mm spine width while the automatic in-line ring binder can bind up to 102 sheets in one book with only one size of binding element. The Multi-GBC punching unit can be used for 75 - 216 gsm punching with more than 10 die sets. While, the professional booklet making unit can saddle stitch up to 50 sheets with fore-edge trimming. It also has six different folding options and two- and four-hole punching system.

Automatic in-line trimming of covers to the exact size ensures sophisticated print products.

For more details contact, Konica Minolta's premier distributor Monotech Systems Ltd at This e-mail address is being protected from spambots. You need JavaScript enabled to view it



With ongoing developments in digital printing and more and more publishers going in for digitally printed copies for their short run requirements, Bhavish Graphics has set up a branch in Faridabad to cater to the publishers in the Delhi belt. D Ramalingam in a tête-à-tête with its enterprising head N Sreekumar finds out more. Excerpts. Aunit of S Viswanathan (Printers & Publishers) Pvt Ltd, Bhavish Graphics progresses 'to the name' (bhavish=futuristic), keeping abreast with technology, and using it to the benefit of the customer. In a short span of 10 years, from 2003 to 2013, the company has grown from nil to rupee eighteen crore per annum turnover…an achievement in itself!

The heritage…

N SreekumarNotably, S Viswanathan was the founder-secretary of AIFMP, starting it in his own premises in Chetpet, Chennai, where the company is still functioning, and one may say it is a heritage building for the printing industry. His good work was continued by his son V Subramanian (popularly known as Mani) who contributed his services as president of MPLA and AIFMP and was the initiator of the National Awards for Excellence in Printing (NAEP).

Later, joining the company, his son-in-law N Sreekumar set-up a digital printing unit by name Bhavish Graphics in 2003 in line with GenNext thinking. With equipments at his disposal like offset conventional prepress, Man Roland Favorit, Man Roland Parva, Komori Excel 32, Mitsubishi 1F 4-colour, postpress PE cutting machines, punching machines, horizon folder, Autoprint tricreaser, laminators and Welbound Green, he added on a Xerox high-end machine. He went for volume work initially making use of both technologies. Bigwings like Aircel, Hutch, Reliance, Airtel became his prestigious customers. The product mix along with their regular offset jobs, included the bills, envelopes, circulars of these mobile giants. With the communication industry moving on to online services, the chunk of stationery by mobile phone companies took a blow. Sreekumar, a regular visitor to major book and printing fairs, realised the opportunity of book printing by digital.

Books on demand…

Soon, Sreekumar realised that printing books digitally has its advantages: firstly, the ideal quantity demanded by domestic/overseas publishers, which becomes uneconomical by offset; secondly, no wastage - just print exact quantity, no over as in offset; and thirdly, inventory in computer, repeats or database readily available (no physical storing space).

With shrinking print-runs, offset becoming uneconomical, on-demand-books gaining momentum, worldwide publishers going for one book to three digit quantities, Sreekumar opted for Xerox specialities, and tied up with global publishers.

Since it is not always feasible to work across states, there came the idea of starting a branch in Faridabad to be nearer to the cluster of publisher customers in Delhi area. Today, their client list boast of leading domestic/overseas publishers like Pearson, Taylor & Francis, Hachette, HarperCollins, Cambridge University Press, Oxford University Press, KW Publishers and Harvard to name a few.

Presently, the company’s facilities include 2 Xerox DP 180, 1 Xerox DT 180 HLC, 3 Xerox DT 6180, 1 Xerox Nuvera 288, 1 Ricoh HD1 / HD2, 2 Konica Minolta 6000 and host of other pre and post press equipments need for soft and hard case binding.

The success mantra…

Sreekumar is supported by his wife Nanditha, presently a director of the company, who is responsible for setting up and listing each and every shop floor operating steps meticulously, preparing bilingual instructions sheets, and introducing MIS for follow up and control. A quality assurance manual, an exhaustive one, was prepared by her as well. In 2006, the company became ISO certified. Soon it was followed up with in-plant training, and quality consciousness was induced to the workforce.

So, what’s the success mantra for this budding enterprise? Well, Sreekumar has been driving the company to be always profitable. A shrewd costing man, he takes pain to see that perfect costing in classical manner is done to keep the machines running at all times. “Idle machine costs you a lot,” he says nonchalantly. “Of course, the margin has to be kept. A company should know its cost,” he continues. He educates the customers on technological developments, explains them the benefits and suggests the jobs which would be beneficial and cost-effective.



As more and more book publishers are eyeing digital printing as the answer to their short-runs and book-on-demand concepts, two digital printers in Delhi – NCR and one in Mumbai opt for RICOH Pro series digital presses to tap this growing need. Commercial digital printers are enjoying more business opportunities as the demand for digital printing is increasing, especially from the book publishers. To cater to this segment, three such players – MSK Business Centre in Dwarka, Anand Photostat in Gurgaon and Reliable in Mumbai - recently opted for RICOH Pro series digital presses.

MSK Business Centre, Dwarka, New Delhi

(L-R) Dheeraj Sharma, Mukul Gupta and Anjana SahaSpread in an area of 3,000 sq ft at Palam Extension in Dwarka, MSK Business Centre is considered as one of the biggest commercial digital printing shops in the area. This corner boasts of its customers pouring in from different walks of life to get their jobs done in diverse manners. As per Dheeraj Sharma, proprietor, MSK Business Centre, the profiles of the company’s clientele comprise a number of architecture and engineering students since arrays of technical institutes are now established in Dwarka and Gurgaon. Besides, Discovery Channel is one of the clients which MSK Business Centre has been associated with for years.

Around 11 years ago, MSK Business Centre was established as a modest digital printing shop equipped merely with a B&W Xerox 105 machine and a laminator. “After seeing the growth in the region’s digital printing market, we were influenced to expand our infrastructure,” asserted Dheeraj mentioning particularly the recently installed RICOH Pro C901 full-colour digital press, designed for extremely high-quality image outputs.

“RICOH Pro C901 is capable to print at rated speed of 90 A4 size colour pages per minute in duplex mode, accepting media upto 13x19.2 inch with maximum weight of 300 gsm,” explained Avijit Mukherjee, chief operating officer, Production Printing - SBU, RICOH India Limited. This versatile RICOH machine at MSK Business is quite proficient to deliver first-rate presentation materials as well as book on demand production.

Anand Photostat, Gurgaon

(L-R) Nitin Sethi, Pawan Sethi and SP SethiA couple of Canon NP 270 B/W photocopiers were what Anand Photostat had in the first place when the company debuted in the year 1996. Then the timely updates in their infrastructure brought in newer range of machineries which include the recently adopted RICOH Pro C751EX. A brainchild of SP Sethi, success of Anand Photostat is also largely accredited to his two sons, Nitin and Pawan, who joined the family business just a few years ago.

Customers of Anand Photostat predominantly include all leading schools in Gurgaon and Dwarka. “For them, we deliver report cards, question papers, leaflets and other related documents,” said Pawan.

Installation of RICOH Pro C751EX has enhanced Anand Photostat’s infrastructure. “RICOH Pro machine is indeed a real production machine. Since the day we adopted this machine, all precision problems we frequently faced earlier have been solved and is also suitable for book printing,” remarked Nitin adding that this machine brings satisfactions to everyone including OEMs, employees and customers.

Anjana Saha, marketing manager, production printing business group, Ricoh India Limited mentioned RICOH Pro C751 EX is capable to deliver offset-quality prints as this next-generation digital press delivers new standards in productivity and reliability. She added that VCSEL (Vertical Cavity Surface-Emitting Laser) technology of the machine delivers laser sharp resolution of 4800 dpi.

Reliable, Mumbai

The search for finding a machine suitable to complement the existing infrastructure of Reliable which comprised HP Indigo 3550, Konica Minolta bizhub Pro C6501 and others eventually came to an end when they hooked to RICOH Pro C751 EX – a digital press designed to deliver the highest specification and reliability in its class. “We are now successfully using this newly adopted RICOH Pro series machine. If we maintain the quality standards offered by the machine, we hope to get complete ROI in the next couple of years,” said Dharmesh Mehta, COO, Reliable.

Right from start to finish, RICOH Pro C751 EX maintains the standards for productivity, efficiency, quality and cost-effectiveness. “What we churn out on this newly installed RICOH Pro C751 EX are primarily the short-run jobs on art papers, cards and others, complementing the special metallic textures produced on HP Indigo press using special medias,” said Dharmesh adding that they also have a complete pre-press and post-press production facility.



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