Publishing News [National]

Author Bansh Kishor has recently launched his fiction Existence - A Never Ending Search. The book is printed and published by Authors Pride Publisher. This is a story of the struggle to find his identity, his face, his dignity of a man whose private parts are damaged in an accident and converted into a woman.

After 69 years of independence, the ubiquitous questions still pop up amongst the people of India, like what if Netaji Subhash Chandra Bose was our first Prime Minister? Was he was the right person to lead us to a successful sky heightening nation?

The book Subhash Chandra Bose, India's first Prime Minister is a descriptive book written by UV Singh, on different facets of Subhash Chandra Bose. The book talks about the fundamental differences between Bose’s policy which was totally void of democracy and civic friendliness.

The book which was launched on 2nd November has got some of the finest critical comments, and is published by Pentagon Press. UV Singh burst the myth swirling around "GUMNAMI BABA," who was said to be Subhash Chandra Bose. He said that it was impossible for a passionate character like Bose would ever come down to India in a disguised look and live like a hermit. A must read book to unearth facts about the India’s most mysterious freedom fighter.

Taking an indispensable need of the hour of monetizing the online content, ICDL 2016 hosted a line of reputed speakers to throw light on the ‘Monetization’ aspects of online content accessibility. The event was held in the New Delhi on December 14 and was partnered by American Chemical Authority. The event was presided by NK Mehra, president of Narosa publisher and co-chaired by the DGM of DLF Ltd, India - Praveen K Chowdhry. Other panelists included Kailash Balani, Dhruv Nath, Garima Babbar, Sushmita Chakroborty and Dhruv Nath.

Brandon Nordin, the senior vice president of sales and marketing and digital strategist at ACS Publication USA, highlighted the essence of ‘Monetization’ needs and how to maintain a happy and profitable content publication business forms. Moving ahead, Kailash Balani, the managing director of Aditya Books Pvt Ltd. focused on the users’ side, the ones who are the prime consumers of this digitalized mode of publication. He talked about ‘User generated information’ hosted by sites like Facebook and Linkedin. He also mentioned ‘Pay per Click’ as the most important advertisement tool amidst this content publication business. Professor cum mentor for all starting up entrepreneurs - Dhruv Nath - summed up the talk. Lastly, Susmita Chakraborty enlightened the essence of ‘value addition’ in the contemporary educational system.

At the initiative of the Frankfurt Book Fair and Foreign Ministry of the Federal Republic of Germany, the German Book Office (GBO) organized a training workshop on content/product development for professionals from the publishing, media and content industry. The workshop was a third in the series of training events conducted by the GBO as part of its annual Young Professionals Programme (YPP). The programme was well attended by 30 professionals from the editorial, design, operations and sales & marketing domains of publishing houses such as Scholastic India, Harper Collins India, SAGE India among others.

The focus of workshop this year was on new ways of trade development in the publishing industry, reaching out to the potential buyers, identifying and catering to the needs of the existing customers and creating new needs by identifying the problem areas of the customers. Speaking at the occasion, Prashasti Rastogi, director, GBO, remarked, “This is the first time that a workshop on New Product Development has been conceptualized in the Indian publishing sector.” The workshop sought to train the mid-career professionals in skills relevant to the changes in the publishing industry and to fill the huge gap of training and development in the publishing industry in India.

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