Publishing

Nirali Prakashan, Pune

The zeal for dissemination of knowledge to the student community and to the ever increasing number of learners resulted in the establishment of Nirali Prakashan 34 years ago.

The love and acceptance showered by the student and academic community made Nirali Prakashan one of India’s oldest sources of authoritative academic content with more than 3,000 titles published till date.

Nirali Prakashan specialises in quality text books from school to postgraduate levels. The subjects covered are Management, Engineering, Pharmacy and Computer Science, Arts and Commerce, to name a few. Nirali Prakashan is a recipient of two awards and one certificate of merit by the Federation of Indian Publishers for excellence in book production.

They are associated with many e-commerce portals such as Amazon, Flipkart, Repro, Bookshelf, BookGanga, Attano.com and viagra canadian pharmacy dosage just try! many others.

Manoj Publications, Delhi

As a treasure trove for books of all kinds, Delhi based Manoj Publications boasts of an array of informative and entertaining books for kids, older children, young adults and adults. The wealth of titles from this publisher is meant for students as well as general public in all possible subjects or topics.

Right from the series on My First Books, which is a set of 30 titles on requisites like alphabets, numbers, vegetables, body parts and others for pre-school children, all the books from Manoj Publications are perfectly written and designed in accordance to readers of all age groups. Other kid series from the publishers also precisely covers rhymes, fairy tales, art and activities presented in colourful, illustrated and inspiring manners.

Also from Manoj Publications include some stimulating Learning Books designed for nursery and buy cialis online without prescription resources kindergarten kids. For older kids, Manoj Publications publishes grammar & compositions, GKs, a set of computer books and graded word search books to nurture minds of older children. Moral story books based on folk tales and fables selected from all over the globe also formed the publisher’s widely acclaimed series. In addition, the world’s famous fairy tales, mythologies, religions and children stories are reproduced in simplified language for young readers.

In the children stories series, colourfully illustrated visuals and language teach young minds the value of literature. For young adults, All Time Great Classics series introduces youngsters the timeless world classics like Swiss Family Robinson, Dr Jekyll and Mr Hyde and a host of Shakespearian plays/stories. An interesting collection of general books do form a part of the catalogue of Manoj Publications. Sex education, cooking, beauty care, health fitness, child care, yoga, self improvement, medicinal plants, forming quite a long list of titles, are available for general readers in English, Hindi and www.akitafilm.com other regional languages.

AITBS Publishers India, New Delhi

Established in 1983, AITBS is one of the leading publishers in India dealing in subjects such as Management, Economics, Medical, Dentistry, subject dictionaries, mathematics and English literature. They publish a good number of Indian editions in English of Foreign books authored by learned writers of international repute in collaboration with foreign publishers. The cover price of the Indian editions thus becomes low in comparison to the original foreign editions. They have also published many books authored by learned and eminent Indian authors.

Their aim is to publish quality books, useful for students, professional institutes, colleges and public libraries. They also publish low priced textbooks to serve the students community and distribute them through their own network and reputed distributors throughout India and abroad.



says Sanjay Mago, CEO, sales and marketing, Om Books International in conversation with Smita Dwivedi at their opulent three-floor newly opened bookshop in Darya Ganj. He shared his unbiased opinion on books….business…and bestsellers. Om Books International is one of the largest English language trade publishers in the Indian subcontinent and wow)) cialis on line us has been a leading force in the Indian publishing and retail industry for several years. Headquartered in Noida, the company in over the last five decades; has established an international distribution network in the UK, the US, the Middle East, Sri Lanka, Malaysia, Singapore, Thailand, Germany, France and Spain. It has an equally well-established distribution network under the name of Om Book Shop in Delhi, Gurgaon, NOIDA, Mumbai and Bengaluru.

“We opened this unit on September 4, 2014 and it serves dual purpose - we use it mainly for trade and we attract genuine retail buyers as well. There are 3,00,000 books displayed covering myriad genres and authors. And there are over one lakh titles, which we have in our inventory. Darya Ganj is hub of book buyers and sellers, so we are enjoying this environment. But, we have not promoted this bookshop till now… as we are still in the process of improvisation. Nevertheless, it will be done in a big way, during NDWBF 2015, where we are planning several promotional activities to introduce Om Books- Darya Ganj to the whole industry.”

About his entry into this industry, Sanjay shared, “I was only 16, when I joined book business in 1980s, when things were very different from now. I learnt everything by my own real-life experience. There was never a second thought or another choice for me to do anything else, but today I eat, sleep and breathe books. In today’s world, in any field a person cannot be successful unless one has a passion for the job and I feel equally passionate about books.”

Sharing more about Om Books, he added, “We have published popular and literary fiction including best-selling titles like Two Mothers and Other Stories by Khalid Mohamed, Three Sisters by Bi Feiyu (Man Asian Literary Award, 2010), The Kept Woman and Other Stories by Kamala Das, Delhi OMG! by Vinod Nair, Newsroom Live by Prabhat Shunglu, The Company RED by Shantanu Dhar, to name just a few. Amongst other genres, several cinema-related titles (under the imprint Spotlight) including Still Reading Khan by Mushtaq Shiekh; Shah Rukh Can by Mushtaq Shiekh; AR Rahman: The Spirit of Music, an authorised conversational biography by Nasreen Munni Kabir; I’ll Do It My Way: The Incredible Journey Of Aamir Khan by Christina Daniels; Sahib Bibi Aur Ghulam: The Original Screenplay compiled by Dinesh Raheja and Jitendra Kothari; The Original Screenplays of Lage Raho Munna Bhai and 3 Idiots; Bollywood in Posters by SMM Ausaja (shortlisted for Vodafone Crossword Award 2010 for non-fiction) are published.”

“We create bestselling authors, instead of buying bestsellers. For example, the book The Mahabharata Secret by Christopher C Doyle was a great hit. We do promote such books as they offer experiences besides expanding one’s knowledge.”

It is evident that reading habits have declined drastically over last decade. But according to Sanjay, one should always look for growth options, no matter whether the situations are favorable or not. That is why Om Books also publishes monographs and co-editions on art and architecture and photo essays. And other categories that feature in their publishing list are fashion and lifestyle, biographies, narrative non-fiction, mind, body, spirit, cookery and children’s books (under the imprint OmKidz.) Currently, they have eight bookshops in Delhi/NCR and planning to have more. Om Book Shop is a part of Om Books International, which has been a leading force in the Indian book market for several years.

“We have about 1,00,000 registered customers with the Om Book Privilege Loyalty Programme which offers them points, exclusive discounts and special offers. We also aim to popularize the Gift-a-book idea across our stores and deliver services like Dial-a-book which allows the customers to shop from their homes; and the efficient and helpful staff in the book stores assisting them in finding the right book or the right gift for the right occasion,” he added.

The conversation would have been incomplete without asking his views on online vs. brick and mortar bookshops and Sanjay shared, “Yes, online book selling has affected our retail sales. Huge discounts that are being offered online has to be taken seriously as it’s ill-practice. We need publishers’ support as well. We need to have certain guidelines to fix minimum price of a book. There should be a competition between offline and online sellers, but it has to be healthy. And premium products should never be offered with huge discounts as it makes real unpleasant situation for book retailers.”

“Selling books is not an easy business, but it is not difficult too,” he concluded.



The Federation of Educational Publishers in India (FEPI) organised a seminar on Challenges and Opportunities in Publishing Industry at Guwahati which was sponsored by the National Book Trust, India. The seminar was very well attended by booksellers, distributors and publishers from all over North-East India. Prof RS Dhillon welcomed the delegates and while introducing RK Gupta, president, FEPI, Prof Dhillon spoke a few lines about his achievements in the book publishing trade and as president of the federation.

RK Gupta said that problems faced by publishers are common in all parts of India. He said frequent changes in syllabus have become a major concern for all the publishers. “Even there are changes in the middle of the year. The problem of unsold books by booksellers and schools, rise in paper prices, rise in postal rates are some other problems which the publishers face continuously. To provide books in remote areas of the country is major challenge for private publishers. In spite of all these problems, Indian publishers are producing cheaper books when compared with foreign publications,” he said.

The basic problems of high freight cost and the time taken for the delivery of books from Delhi apart from issues like online book sale by flipkart, Amazon, etc. were also discussed.

A small book exhibition was also organised by the federation in which the following publishers from Delhi displayed their books: Laxmi Publications Pvt Ltd, Prachi (India) Pvt Ltd, Souvenir Publishers Pvt Ltd, S. Chand & Company Ltd and Jiwan Books International (P) Ltd.

The FEPI also organised a seminar on Challenges and Opportunities of Online Bookselling at Hyderabad. The seminar was very well attended by booksellers, distributors and publishers from Andhra Pradesh and Telangana. The proceedings of the seminar were conducted by Ish Kapur, general secretary, FEPI. RK Gupta, president, shared the dais with Radhey Shyam Sharma, a veteran of book trade from Rajkamal Book Centre, Hyderabad.



Neeti Verma, sales director, Journals, e-books and Online Resources, Taylor & Francis India, shares her take on what she thinks about printed books and if those would sustain themselves over digital versions today. Ten years back, the online publishing business was a small set of business, with licensed content given to libraries, institutions, research institutes and labs. Taylor & Francis saw a lot of potential in online business and 5-6 years back, it became equivalent to the print business, doubling the business prospects. But, the sales approach to selling online products had to be different as the product is not tangible. It is delivered as well as seen online. So, a group of sales people were niche trained for online sales as here there is a fight for time and space. Discoverability of content is important and so people need to be constantly trained on that, said Neeti Verma, sales director, Journals, e-books and Online Resources, Taylor & Francis India, who has herself trained many sales people for the online business.

Neeti“But there is a fine balance between e-books and the printed books. Newspapers are being read, though news is available online. People read newspapers for the analytical articles. Though in books, the content is same for print and e-version. But, print will prevail…it is a slow-moving process,” she said. “Since, T&F is a reference publisher, it is easier for readers to go online, search what they require and work on an e-environment. But, the company has maintained the fine balance between both the versions and it is a content provider where medium really does not matter,” she added.

The year 2014 has been dominated by many new developments for the publishing industry in India. While universities across the country have been grappling with the concept of open access and the feasibility of turning a traditional model on its head while still remaining lucrative, publishers have enabled smaller, bite-sized content for use outside the context of articles and journals, leveraging supporting data, graphs, tables and charts to their advantage as separate entities in their own right. The mobile and smartphone technology became a rage providing knowledge on the move at universities, libraries and institutions. The most significant publishing trend has been the widespread acceptance of reading devices, which has further accelerated the growth of e-books. The T&F online content is available on all digital formats, such as mobile phones through iphone, Blackberry and Android services that cover 68 percent of the smartphone market and also includes tablet support.

Talking about their online resources, Neeti informed that they have around 2,000 journals, 45,000 e-books, 20-25 encyclopaedias which run on databases, 6-7 niche databases and archives with back issues of 2,000 journals. “Some of the institutes like IITs and IISERs have started asking for e-versions only as they are gradually migrating to e-libraries,” she said. And T&F ensures that it is easy for people to use online resources. “The company’s focus is to create robust systems in place. We believe in instinctive technology rather than trained technology. Our licence agreements make it mandatory to train the users but our websites are user-friendly, which really do not require much training. We are aggressively investing into people who can train and advise them,” added Neeti.

Neeti is optimistic about the digital business with the new government in place, which is no longer shying away from digital medium. “They are ready to experiment though treading cautiously,” she concluded.

–Varsha Verma



–India Habitat Centre language festival Samanvay The fourth edition of Samanvay: IHC Indian Languages festival was held successfully at India Habitat Centre from November 6-9, 2014. The theme of Samanvay 2014 was Bhashantar Deshantar: Translation Transnation and it focused on Indian languages which have a transnational presence. The central idea of the festival this year was to bring together authors and translators across languages and national borders. This year edition of Samanvay kindled a discourse on how languages and selves belittle borders and boundaries and mingle with each other. Rakesh Kacker, director of Samanvay, expressed pride at the opening ceremony of the festival and said that the festival which started three years ago as a rendezvous for different Indian languages has attained new heights. “IHC had always wanted to create a platform where authors of different languages could come together, their works could be discussed, and readers and aesthetes could interact with them. This platform shall endeavour that people come to know, enjoy, and appreciate the beauty and nuances of different languages and ensure that the audience is able to relate to the feelings underlying their writings and voice their views on them,” he said.

Ashok Vajpeyi, the eminent Hindi poet and literary-cultural critic, delivered the inaugural lecture. Vajpeyi was later conferred the Samanvay Bhartiya Bhasha Samman Award as well, an award that was constituted by Samanvay two years ago to be given in a language every year. Vajpeyi amused, beguiled and at the same time amazed the audience with the sheer directness of his speech and the clarity of his thought. The following session was a tribute to the literary giants UR Ananthamurthy, Rajendra Yadav, Nabarun Bhattacharya, Khushwant Singh and Bipan Chandra who passed away this year.

The opening session of the day 2 saw the panelists voice their opinions on the schism between serious literature and popular literature in India while the second session revolved around the principal theme of the festival Bhashantar Deshantar: Translation Transnation. Other interesting sessions included that on languages of Bastar - Halbi, Dorli, Bharti et al and ‘Kiska Shahar, Kiski Zuban’.

The opening session on Day 3 was on poems while the second session focused on Konkani literature. Other informative sessions threw spotlight on Hindi, Sanskrit and Punjabi. The session Kahaani Filmi Nahin Hai witnessed a packed audience as the panelists comprised of Bollywood bigshots – actors Vinay Pathak and Saurabh Shukla, screenwriter Sanjay Chouhan and film-maker Anusha Rizvi. Moderator Mayank Shekhar, who is a film-critic, elaborated how the word ‘filmi’ in Mumbai connotes a background of Bollywood personalities.

The concluding day of Samanvay began with a session on the love-hate relationship between poetry and the idea of nation. The next session ‘My Body, My Text’ had India’s leading activists discussing issues concerning LGBT community and women. In the session on Malayali columnist KR Meera elaborated the challenges of translation that the Malayali literature, even literature of pan-Indian nature, faces. While, the session on Bangla that followed revolved around the theme ‘One language, two countries’. The penultimate session was an extremely informative session on Right to Information Act.

India Habitat Centre’s Annual Languages’ Festival Samanvay is held in collaboration with National Book Trust, India.



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