What have been the changes and services where to buy viagra safe emerging trends in the textbook segment, especially at the school level, shares Raghu Ram Aiyar of Amity University Press (AUP) in conversation with Varsha Verma.

Raghu Ram AiyarUndoubtedly, the total market for textbook publishing in organised sector has grown by leaps and bounds. The market is estimated to be over Rs 1,600 cr and more and more foreign participation is coming forth. Top publishing companies are acquiring companies of repute that are not doing well. This is testimonial evidence that there is a great future for textbook publishing, tells Raghu Ram Aiyar, executive senior vice president of Amity University Press (AUP).

“This is a true reflection that the companies already consolidated will take on newer grounds as they have the knowledge, experience and stability, which gives a new growth to the industry per se,” he adds optimistically.

On asking about any acquisition plans at AUP, Aiyar confirmed that they are also on the lookout for companies for acquisition. “In the last 7-8 years, AUP has consolidated itself in the primary segment of textbook publishing. Slowly, but steadily, we are emerging as a lead player,” he shares. “This is because the primary segment is ever-growing.”

Entrepreneurs: raising the publishing level

Another important trend in the Indian publishing industry is that more and more MBAs or entrepreneurs are getting into the business. “This is giving a new dimension to the industry as these youngsters are themselves going into the depths of merits and demerits of the textbook. Earlier, trade was playing a bigger role in influencing the decision-makers to buy books. But, this is now changing as people are now doing justice to the efforts done by the publishers to bring out quality books. Now, books sell more on merit rather than just the monetary aspect,” tells Aiyar.

From printing to publishing…

“The publishing industry has come a long way. Earlier, publishing was synonymous with printing but now people understand that publishing is right from conceptualising to book production and this is art,” states Aiyar.

New government…
new beginnings…

“Besides, the new government has come in to add few more bold steps towards popularising Indian languages such as Hindi and Sanskrit. One has to look at this development with greater interest. Hindi, which has not got the importance it deserves, shall probably gain new momentum,” feels Aiyar.

Emerging aspects in education…

New institutions are now coming up which are less certificate-centric and more knowledge-centric. “The CCE (Continuous Curriculum Education) pattern started by CBSE ensures that the child has all-round development and not just bookish knowledge. There is an interactive process between teacher and children. Objective type questions are put forth to let the child understand the concept while the problem-solving and formal assessment play a lead role in gearing up the child to face newer challenges. This new methodology by CBSE is in the right direction,” sums up Aiyar. “This is a good time for children as academics is not the only aspect, sports is also important,” he adds. “Besides, sports teaches so many skills to students – team spirit, tolerance and of course focus, which are needed in day-to-day life and academics as well.”

Aiyar also shares his cherished dream that the ratio between child and online pharmacy propecia viagra only for you teacher be 1:15 as against 1:35 prevailing trend.

Value education…

One of the most positively recognised subject is value education but not many publishers have taken it seriously. “Values are best imbibed at home front by parents. Books can only supplement it. Amity is aiming at educating parents also for value education and this is a new approach, that has been much appreciated,” shares Aiyar.

Publishing clichés…

Aiyar shares a very interesting example, wherein CBSE has provided 6-7 books which are unabridged versions of out of copyright books. Publishers can download it and put it in a form of book, with value additions. “Still, some of the publishers make grammatical and typographical errors,” he shares.

Looking ahead…

“It is heartening that people are now taking publishing industry as a happening industry and they are very careful about plagiarism and copyright issues. Due to this, piracy has also come down. The future of publishing industry is bright with lot of happenings in the printing and epublishing. But, they need not replace the print version as they all supplement each other. There are happier times ahead for Amity University Press in particular and the textbook publishers in general,” he concludes optimistically.

With more than 2,00,000 titles under one roof, Delhi Book Store has been the number one choice for book lovers for more than five decades. Their publishing wing DBS Imprints has also created ripples. Here’s more on this book lovers’ paradise. DBS Imprints is leaving its footprints across various genres. Their handbooks have been well accepted in the market and the new titles in this series include: The DBS Handbook of Plant Science; The DBS Handbook of Plant Diseases; The DBS Handbook of Pollution; The DBS Handbook of Soil Science; The DBS Handbook of Organic Chemistry; The DBS Handbook of Entomology; The DBS Handbook of Geology and The DBS Handbook of Disaster Management.

DBS Imprints is the offshoot of Delhi Book Store, which is one of the leading book store of medical and non-medical books in India. It has a wealth of books, numbering 2,00,000 titles with considerable strengths in the Medical, Science & Technology, Humanities, Social Sciences, General, and so on. Infact, they have a book on every subject. Little wonder then that you can find professionals like doctors, engineers, technocrafts, corporates, scientists, academics, students, scholars browsing through various books as well as general people who are there just for the love of books.

The bookstore traces its roots to the Indian year of independence – 1947 - when Jeewan Kumar Ahuja, a young boy then, decided to move his family from Dera Ghazi Khan (now in Pakistan) to Delhi. To support himself and his family, Jeewan started a small business selling medical books, on foot or on a bicycle, to young medicos. Soon, the growing sales figure prompted him to open a small shop in the busiest by-lane in Old Delhi, in Nai Sarak. Soon, the shop became the Mecca for medical students, doctors, teachers and libraries of medical colleges and hospitals in India as well as neighbouring countries. In this way, Delhi Book Store became the household name in the world of books.

Today, Delhi Book Store is spread over 20,000 sq ft area, five-floor showroom in Daryaganj and houses some of the rare, out-of-print, collectible and innovative books as well. Knowledgeable, friendly and pro-active staff is always ready to lend a helping hand. For tech-savvy people, Delhi Book Store runs their portal where one can easily choose and place an order for the books at the comfort of home or office.

Mergers and acquisitions seem to be a buzzword in the publishing industry. More recently, a major acquisition has been that of Saraswati House by a major conglomerate – S. Chand Group. Here, Varsha Verma talks to Shammi Manik — business head, New Saraswati House about this acquisition. Varsha: Tell us something about the acquisition of Saraswati House by S. Chand Group?

Shammi: S. Chand Group has been very active in mergers and acquisitions for last three years. After acquiring established companies like Vikas Publishing House & Madhubun, S. Chand felt the need to further strengthen its portfolio by acquiring an established publishing house which has a sizeable market share at national level and growing market share in regional languages as well.

Varsha: How is this acquisition going to help both the publishing houses?

Shammi: S. Chand traditionally has been very strong in plethora of subjects and there was a void for subjects like Hindi, Sanskrit, French and Art & Craft market. By acquiring Saraswati House, the group will have presence felt in these subjects other than its traditional and significant product portfolio. Being part of the S. Chand group, the largest education publishing group Saraswati House, renamed as New Saraswati House India Pvt Ltd will witness enhanced investments in people, infrastructure, processes and products.

Varsha: What is the new organisation structure?

Shammi: In the new organisation structure, we have created professional positions like legal, IT, Corporate Communication and HR to support the ambitious growth plans and cope up with the expectations of evolving market and customer needs. The regional sales & market structures are being strengthened in order to increase our outreach and to service customers efficiently.

Saraswati House has grown from a very modest level to a decent size organisation in terms of people and revenue of over Rs 100 crore. It was a family owned and run business. The New Saraswati House will attempt to retain its traditional values while introduce modern practices.

Varsha: What genres are Saraswati catering to and are there any new subjects coming up?

Shammi: Saraswati House is very strong in languages like Hindi, Sanskrit, French and 9-12 segments of CBSE schools. They have also made inroads into state specific subjects across the country.

Varsha: Tell us about the expanse of Saraswati, in terms of the branches, Indian/overseas sales, etc?

Shammi: New Saraswati House has its head office in Delhi and has 14 branches and marketing offices across the country and employs 500+ people. We have reasonably good revenue coming in from the overseas markets like Africa, Middle East and other SAARC countries.

Varsha: As the business head of the organisation, what are you aiming at?

Shammi: It's a huge responsibility of maintaining the traditional values of the organisation and bringing in innovations across levels. We aim to create a forward looking people friendly organisation.

Varsha: What are your targets for this year and the long-term perspective, say five years from now?

Shammi: It’s very interesting to know that company of this size has never believed in assigning revenue targets and inspite of that has been growing at the pace of 25 percent year on year. Going by this track record, one can expect to double the turnover in about five years.

Shammi Manik has over 27 years of experience in publishing industry; starting his career with Orient Longman (now Orient Black Swan) way back in 1986, he later joined Oxford University Press as sales executive in 1993 and rose to the level of sales & marketing director - Education Division. In 2008, he had a stint in Taylor & Francis Group India as managing director.

With online dictionaries and thesauruses becoming popular, is the market for print versions slowing down? No, says Sunil Mohan, sales & marketing director, Academic & General Books, Oxford University Press (OUP), who further shares his views on this publishing genre. India is the third largest market in the world for English language publications. There is an unprecedented interest and activity to learn the English language which is fueling the growth of Dictionaries and Encyclopedias. The dictionaries market in India is growing at 15 percent.

Digital is getting a big push now globally. It may not be very large now for us in India where print is still the dominant format but almost all our Dictionaries and Thesauruses have now digital links whereby you get 12 months’ access (depending on the dictionary) to the premium dictionary and language reference site Oxford Dictionaries Pro, where you can search the world’s most trusted dictionaries. Encyclopedias are also available online from Oxford Digital Reference Shelf or through Oxford Reference Online offering flexible search and browse functionality and multi user access. Oxford has an array of digital offerings which aids searchability and discoverability.

But, that does not mean that digital has affected print sales. OUP dictionaries sell in metros and non-metros equally well. With our wide range, OUP has the largest reach of usage across India.

Crowd-sourcing since 19th century…

Oxford's world-renowned range of English Dictionaries is based on the largest language research programme in the world. The Oxford English Dictionary (OED) was compiled in the late 19th century using an early form of the crowd-sourcing idea. Volunteers quoted actual word usages on slips of paper, and then posted them to the editor, Professor James Murray. The OED is arguably history’s first massively crowd-sourced collation of English knowledge.

Dictionaries for all age groups & readers…

Our publishing encompasses different age groups, diverse requirements different ability levels, etc. We publish dictionaries and encyclopedias for 5-7 year olds to school-going children to adult learners. Subjects again are as varied as Aesthetics to Economic History to Music.

Apart from the English dictionaries at various levels, we have bilingual dictionaries for foreign and Indian languages, as also subject dictionaries. Our market leadership extends from English dictionaries to bilingual dictionaries to subject dictionaries. We have published bilingual dictionaries in over 40 languages including Hindi, Bengali, Tamil, Odia, Marathi, Gujarati, Telugu, and Kannada, in India. These have made a qualitative difference in our bilingual dictionary market. Subject dictionaries are another area where we have a leadership position. All in all Oxford is one-stop solution for the requirements of our users with different needs.

In the specific context of India, dictionaries publishing began in the 1970s and the following decades saw the Press bring out different kinds of dictionaries ranging from a picture dictionary series to bilingual dictionaries. Plans are afoot to make available OUP India’s dictionaries available in electronic and online formats in the near future with a team of expert editors using specialized software to ensure quality and consistency. Ongoing projects include dictionaries in Malayalam, Kannada, Telugu and Urdu.


Sunil MohanAmong the English dictionaries, the Oxford Advanced Learner’s Dictionary continues to be the market leader. Other best-sellers include the Oxford Mini Dictionary, Little Oxford Dictionary, Pocket Oxford Dictionary, Illustrated Primary English Dictionary, and Elementary Learner’s Dictionary. In the bilingual market too all our dictionaries are large sellers including English-English-Hindi, English-English-Odia, and English-English-Marathi.

Average print runs…

Dictionaries run into hundreds of thousands of copies for learner’s dictionaries. The Oxford English Mini Dictionary sells over a million copies. Prices again are made very affordable at the learner dictionary level of around Rs 120 or so to GBP 5000 for our 20 volume Oxford English Dictionary which is an unrivaled guide to the meaning, history and pronunciation of over a half a million words. The Oxford English Dictionary which is regarded as the ultimate authority on the English language is also available online now on a subscription model.

On exports…

OUP India’s territory is limited to our sub-continent. Sri Lanka, Nepal and Bangladesh are our big export markets. Oxford Dictionaries and Encyclopedias are a big draw in these markets and the brand is quite strong. India is a very strong publishing branch and our encyclopedias and dictionaries do get exported through our UK and US branches.

About OUP…

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. The story of OUP spans five centuries of printing and publishing. Beginning with the first presses set up in Oxford in the fifteenth century and the later establishment of a university printing house, it leads through the publication of bibles, scholarly works, and the Oxford English Dictionary, to a later expansion that created the largest university press in the world. Today, OUP has become familiar to millions through a diverse publishing programme. OUP in India has an equally illustrious history, established in 1912, it has grown to be the largest publisher in the country with its high quality diverse publishing touching and changing lives. Our publishing today covers school courses, higher education texts, academic and reference works, dictionaries. We also produce digital aids for teaching and learning.

Manipal Technologies Ltd was chosen as the first printer in Asia to undertake printing for JK Rowling’s Casual Vacancy published by Hachette India – a testimony to the fact that they provide high security solutions to its clientele.

Manipal Technologies Ltd (MTL), part of The Manipal Group, is one of India’s largest technology and secure print solutions provider catering to the needs of various industry verticals such as BFSI, education, retail, publishing, government, logistics, etc.

Originally founded as Manipal Press in 1941; it was one of the few presses during the pre-independence era to be operated using power and therefore was aptly named ‘Manipal Power Press’. As decades passed and leadership changed, the press grew to see a wave of success, especially under the leadership of their MD, Gautam Pai, son of Satish Pai. With Gautam Pai’s flawless business acumen and guidance, today, the company has grown to become a market leader with a turnover of Rs 700 crores.

The publishing vertical has always been an important part of MTL’s business portfolio. As part of its print services, Manipal Technologies offers end to end solutions to its customers in the publishing segment by covering all aspects of the publishing cycle such as typesetting and composition services, pre-press and pre-media services, digital publishing solutions and content management solutions, etc. The company also offers extended services such as warehousing, logistics and distribution. Manipal Technologies has worked with some of the biggest publishers from industries like education, higher education, trade and high quality magazines, etc. With its established reputation of providing high security solutions to its clientele, Manipal Technologies Ltd was chosen as the first printer in Asia to undertake printing for JK Rowling’s Casual Vacancy published by Hachette India.

Beyond publishing…

In 2011, Manipal Press Ltd was re-christened as Manipal Technologies Ltd in order to reflect its new area of focus i.e. technology solutions. The company offers technology solutions beyond its staple print offerings in order to keep pace with the emerging business trends in the national and international markets. This step has ensured that the company is able to stay in tune with the constantly changing business landscape and be one step ahead of its competition.

Manipal Technologies has also strategic tie-ups and business partnerships with the likes of QuadGraphics, USA and LEGO SpA, Italy. These partnerships have helped Manipal Technologies Ltd incorporating world class technology into its business.

The Manipal Group is a diversified billion dollar company head-quartered in Manipal, India that has specialized operations in diverse segments such as technology, print, fragrances, media, education, energy & infrastructure, etc. The group believes in creating sustainable institutions that contribute to the economic development in India and enjoys a reputation of incorporating social welfare as an objective in all its businesses. The Manipal Group has an 85 years old history that starts from the very first initiative of setting up the Syndicate Bank which today, is one of India’s largest nationalized banks. And the tradition continues….