august issue

-committed to provide cover-to-cover excellence

Sitting (L to R) R Jayaraman, director marketing; RS Mani, executive chairman; R Shankar, managing director; R Ravi, director operations with new generation team members.Specialized in the art of book production, Multivista Global Limited is committedly imparting marvellous values to every job while producing on an average around 80,000 books a day for the prominent publishers from both India and overseas like UK, Netherlands, Germany, Ghana, etc. How their constantly followed corporate philosophy ‘Opening new vistas and setting new standards and Times change but values remain’ has helped them to grow from a modest letterpress printer to book manufacturer of international fame, finds out D Ramalingam from All About Book Publishing. What started as different business units since their inception in the year 1974 and amalgamated into a single conglomerate under the name ‘Multivista Global Limited’ in October 1992, Multivista is a closely held public limited company, sagaciously run under astute guidance of the four brothers under dedicated roles of - RS Mani, executive chairman of the group; R Shankar, managing director; R Jayaraman, director, print solutions and marketing; and R Ravi, director, operations. The integration of the next generation has also helped them to cement their place in the industry. Jayaraman’s son Rajesh Jayaraman (a finance graduate from US), vice president (marketing) and Ravi’s son Karthik Ravi (a printing technologist from Rochester Institute of Technology), vice president (operations) have entrenched themselves into business are excitingly ready to take on challenges of this industry. Deepak Subramanian, son of Mani and Mahesh Jayaraman, son of Jayaraman are the vice-presidents (marketing) of their distribution business. Their strong belief in investing in state-of-the-art machines has paid off in the long run, and over the last decade, Multivista started setting their foot in the global market, with the mantra of ‘delivering high quality products with utmost customer satisfaction'. With staff strength of over 500 individuals, the third generation company Multivista Global Limited is now a state-of-the-art printing facility, located in the hub of software companies in the IT corridor, at Pudupakkam (Chennai).

Heidelberg CD 102 four-colour machineInitiator of the printing business was R Jayaraman who started it by outsourcing the jobs, and later seeing the increase in customer needs, put up his own press with indigenous letterpress machines, operating from a 750 sq ft space. Entering this area of operation as a commercial printer catering to the local requirements of brochures, leaflets, annual reports and other materials to clients which included leading corporate houses, banks, advertising agencies, etc, Multivista slowly migrated into manufacturing of books since last decade with the support of some of the leading publishers in India and invested extensively in both printing and binding machines enabling them to fulfill the increasing requirements for books. Previously, Multivista Print Division was situated in the ‘integrated print house’ in a multi-storeyed building at Velachery Road in city limits. With increase in international business, they preferred to be centrally located between airport and sea port for better logistics, and relocated at Pudupakkam three years ago.

Cutting-edge infrastructure…

Kolbus soft cover line with a capability to manufacture 8,000 books/hour.Being one of the leading printing facilities in India, the company is equipped with state-of-the-art printing and binding machines, along with equally efficient prepress having a Heidelberg SupraSetter CtP of size 940 mm X 1,143 mm. For single-colour, two-colour and four-colour printing, their machines include: Heidelberg CD 102 – four-colour of size 711 mm X 1,016 mm (28” X 40”), Heidelberg Speedmaster SM 102 – four-colour of size 711 mm X 1,016 mm (28” X 40”) with two-colour perfecting, two Ryobi 620 - four-colour of size 625 mm X 920 mm (25” X 36”), Heidelberg Speedmaster SM 74 – four-colour of size 508 mm X 762 mm (20” X 30”), two Heidelberg Speedmaster SM 102 – four-colour of size 711 mm X 1,016 mm (28” X 40”) with single-colour perfecting, Roland Parva two-colour of size 584 mm X 914 mm (23” X 36”), Heidelberg SORD – single-colour of size 635 mm X 914 mm (25” X 36”), and Heidelberg SORD – single-colour of size 508 mm X 762 mm (20” X 30”).

For binding and finishing, the company is equipped with an in-line Kolbus soft-cover binding machine along with:

12-station gatherer with signature identification facility, stacker for removal of gathered sections for off-line sewing whenever sewing is required, book block feeder in the perfect binder, 32-clamp perfect binder with hot glue facility, extended conveyor with on-line hologram-pasting facility, three-knife trimmer, and stacker for removal of finished books, having capacity of 8,000 books per hour. They also have a complete finishing system (off-line) along with: two Stahl folding machines, one Diploma folding machine, two Muller Martini Inventa Plus automatic section sewing machines, one Muller Martini online saddle stitching machine, Polygraph – 18-station collating machine (side gathering) etc.

Ensuring quality with quantity…

On asking about total capacity of their overall production, Jayaraman replied, “With our Kolbus line able to produce 8,000 books per hour, in one long run job we were able to produce 1,25,000 books in three shifts. We can safely put our average daily production at 70,000 to 80,000 books a day. The end customer sees our product as a book, while we see the results of our quest for perfection in every page. We are committed to provide cover-to-cover excellence.”

As far as quality is concerned, Karthik (Six Sigma certified professional) added, “Multivista is an ISO 9001 certified company (certified by TUV). The quality management systems in Multivista are a set of well-defined procedures, checklists, and guidelines, which address every step in the delivery workflow. We conduct regular internal quality audits to verify compliance. Based on the analysis of our internal audit and the feedback received from our clients, we implement effective process controls at every stage of the production process. As part of our quality policy, we believe in investing towards state-of-the-art printing and binding machines and use the highest quality inputs to meet our clients’ expectations.”

Multivista has also set up a separate export-oriented unit – EOU, aimed at facilitating delivery of books to Indian book sellers on behalf of international publishers, as there is considerable demand within India for foreign books. Instead of directly importing books from foreign publishers, those received from EOUs, but printed for foreign publishers bring in a substantial saving in freight element for the import of books.

Going beyond…

Asked about their expansions plans, Rajesh quipped in, “We have implemented SAP as our ERP backbone which will further support our operations with tight integration across all functional departments and provide all our clients with real-time information. We have initiated dialogues with major print machinery manufacturers regarding various options to enhance our pre-press, print and bind capacities. Today, we are looking towards further growth by investing to augment our capacity and enabling us to expand our services to our clients in both domestic and international markets.”


In this issue, let us understand how workflow and environment can be controlled for optimum quality book production.

Workflow and environment

Workflow is the depiction of a sequence of operations carried out using one or more simple or complex mechanisms. Bookbinding workflow, begins where printing ends. The key links of the adhesive binding workflow are: folding, gathering, binding and trimming. There may be many other pre, post and intermediary steps. However, an important link that is invisible, but highly influential is: environment. Ambient temperature and relative humidity play a major role in workflow.


Paper is a substance that constantly interacts with the environment to balance humidity. In addition to this, while printing, moisture is either added (coldset) or removed (heatset). This leads to problems in the bookbinding workflow.

Let’s understand this more, with examples. Printed sheets in a pile are moved from an air-conditioned room to an area where the humidity is not controlled, like the open shed where the folding machines have been installed. In a pile, the edges of the paper are exposed to the ambient conditions while the central part remains unexposed. This leads to an uneven gain/loss in moisture at the edges in comparison to the inner part. The paper gains moisture, if the relative humidity is high and visit web site genuine levitra online vice versa. Any gain or loss in moisture starts at the edges. When there is gain in moisture, the paper expands only at the edges leading to what is called as wavy edges, while a loss in moisture - leads to “cockling.”

In both cases, the paper loses its flatness and hence its machinability. It is difficult to feed such a paper in any machine for further processing. In an automatic folding machine, this leads to problems in sheet pickup, entry into the buckles/pockets, wrinkling etc. This results in wastage, increased downtime and slower production rates. Sometimes the problem is aggravated and this makes it impossible to run the paper in the machine.

Remedies for acclimitisation

Sajith PallipuramAllow sufficient time after printing, before one starts to fold. This will help the moisture content across the paper to be evenly spread. This will acclimatise the paper to the folding machine environment. The acclimatisation time can be between 8-12 hours depending upon ambient conditions. Ideally, the press and post-press environment must be maintained at the same level of humidity and temperature conditions. This will help save precious time which is needed on acclimatization.

Extreme climatic conditions

Moisture is an important component of paper. A moisture content of about 8-10 percent is necessary as it gives the flexibility to process the paper. There can be a lot of problems when paper is exposed to extreme climatic conditions. In very humid conditions, like the rainy season, the paper stock can become flimsy and difficult to process. The degree of stiffness required for optimum processing will be missing. In extreme dry weather like winter, paper can become brittle and viagra pill resources crack especially when folded against the grain. In case of coated papers, this can lead to generation of dust.

The ideal environment for paper processing is at temperatures of 20-25°C and a relative humidity of 50-55 percent. In these conditions the paper poses the right degree of flexibility and stiffness required for processing.

Static electricity

Dry weather also leads to static electricity. In normal atmospheric conditions, the surrounding air would have neutralised this static charges, but in extremely dry weather, this leads to static electricity. This leads to paper in a pile sticking to each other. This means, multiple sheets enter the buckles of a folding machine, which results in frequent stopping of the machine. To solve this problem, one needs to employ ionisers or neutralizing bars. Both these technologies are helpful in taking out the static charges.

(To be continued in the next issue…)


Imagine a situation where no book going out of print, authors can publish themselves just one book to start with, publishers can print books as and when the orders are received…yes this is fast becoming a reality, due to the print on demand with matching book binding technologies. Digital printing has changed the way we print. Even short run is feasible now! This technology is gaining recognition and use in the book publishing industry greatly. Now, no book can be pit of print. A publisher can print the number of copies required by digital printing. Apparently, they would cost more than those printed by offset, but may not be in reality. There has been a specific segment, where per copy cost is secondary issue, but the availability and in real time being the primary requirement. Here, the buyers feel fully comfortable and willing to spend.

So what are the other benefits of book on demand? Some of the obvious advantages include it is possible to publish instantly and there is no need for maintaining large inventories, thereby reducing storage and handling costs. Since inventories are low, the waste from unsold products becomes zero.

Publishers even use digital printing to revive some of old titles. They print them by digital printing and test market them. If the response is good, may go for offset printing for larger print runs, otherwise they can revive the title with just a few digital printed copies and print as and when required.

Besides, it is a boon for research and scholarly books, where the demand is not too high. Here, digital printing is the answer. Also, publishers have the option to print variable content – larger fonts for people who have vision impairment or reading disabilities, personalized books, etc.

Now, becoming an author is also easy! One has a manuscript, but not a publisher – one can digitally print and market it online or other marketing channels. Thus, digital printing opens up avenues for many aspiring authors by facilitating easy production of books.

Many digital printing service providers have already set up dedicated facility for book printing, churning out digitally printed books. It seems that digital printing is now all set to take the book publishing industry by a storm.


Editor - S K Khurana It was early this year we launched AABP magazine at the bi-annual New Delhi World Book Fair held at Pragati Maidan in New Delhi. The fair was widely appreciated except for a few shortcomings like lack of proper signages and the thinly attended and less lively book launch events.

After this fair, I happened to visit the Turin Book Fair in Italy which was totally mind-boggling, in terms of its overall size, number of exhibitors and impressive number of 3,15,013 visitors. The liveliness of the show was so epidemic that it continued everyday till 10 pm. Visitors who entered the halls did not even feel like going out to fill their tummies as there was hygienically prepared food like sandwiches, icecreams, etc, available within the fair grounds. And book launch functions were buzzing with excitement.

The audience presence at such events was 3-4 times more than the capacity of the halls! The authors connected with the audience, leaving them attached and captivated. Though language was a limiting factor, the show was a big hit. It even attracted families as there was something for each member of the family. Even toddlers could enjoy drawing on the walls! Infact, those who have not seen Turin Book Fair have missed something really enchanting in life, such remains the enthusiasm and the pull of the show!

Another fair attended by me this year was the Cape Town Book Fair in South Africa which though small but smart show, was systematically revived by the Frankfurt Book Fair authorities. The show was so meticulously planned and marketed that attracted people like Mridul Kumar, head of office, High Commission of India to South Africa, Cape Town as well. He came to visit the fair on a personal level with his family members but was pleasantly surprised to see a lot of Indians participating at the show. That’s how the push and pull theory actually works!

More recently, there was the Frankfurt Book Fair in Germany which needs no introduction. The salient features of this show cannot be compared to any domestic show. What I liked most was the way it was divided into various segments, making it much easier to navigate. Then, the antique books section was very attractive. In India, we have a wealth of antique literature, specially within every religion. If these books are displayed at our book fairs, they will attract many eyeballs.

Thus, organizers of the Indian book fairs can definitely take some positive cues from these international fairs and replicate them here for the benefit of the book-lovers at large. The Delhi Book Fair is just round the corner; let’s hope that it is better and more useful than it was previously. Wishing you all ‘the year 2011’ with happy reading!


Power Rangers writer Stewart St John releases children’s book
St John-Fisher Entertainment, a rising star in the children and family publishing and multimedia market creating innovative content across all media platforms, has released Stewart St John’s new children’s illustrated book Snookery And The Great Glowing Acorn.

Power Rangers IconsThe award-winning children’s television writer/director and visionary behind the Mighty Morphin Power Rangers wrote Snookery And The Great Glowing Acorn as a picture book aimed at teaching a new generation the ‘golden rules’ through the magic and wonder of an inspirational talking squirrel, Snookery Snicklehorn. “The golden rules are about treating ourselves and each other with respect,” St John said. “They aren’t so much rules as they are ways of being, things I learned growing up and something I wanted to impart to children growing up today.”

“Snookery is a positive, furry chap who likes to take naps,” St John explained about the story, the first in a planned series of books collectively called The Magical Adventures of Snookery Snicklehorn. “But one day he hears grumbling from the town below and discovers a young boy who’s upset about being housebound on a snowy day. So he teaches the boy about the power of appreciation, and gives the child a whole new perspective on life as they embark on a magical journey together.”

Snookery And The Great Glowing Acorn is seventy-six pages and filled with gorgeous illustrations by leading artist Joan Perrin-Falquet. Perrin-Falquet is well-known to inspirational audiences for her work with Louise L Hay and Hay House on books, audio books, calendars and gifts.

Lori Benton named VP & publisher, Scholastic Trade Publishing
Scholastic, the global children’s publishing, education and media company, has appointed Lori Benton as vice president and publisher, for the Scholastic Trade Publishing division. In her new role, Benton will oversee direction of the publishing programme for all imprints of the division. She will assume her new responsibilities early next year, and report to Ellie Berger, president of Scholastic Trade Publishing.

Benton was most recently the general manager and publisher of the fiction division of Capstone Publishers, in Bloomington, Minnesota, and is currently chairman of the board of directors for Every Child a Reader, the non-profit foundation of The Children’s Book Council dedicated to promoting the enjoyment and importance of reading among America’s youth. Prior to her position at Capstone, Benton was vice president and publisher of the Children’s Books Division at Harcourt; associate publisher and director of marketing for Henry Holt Books for Young Readers; and associate marketing director for the children’s book division at William Morrow & Company. Benton also spent thirteen years as the children’s book buyer at The Book Shop in Boise, Idaho.

Scholastic Corporation is the world’s largest publisher and distributor of children’s books and a leader in educational technology and related services and children’s media. Scholastic creates quality books, print and technology-based learning materials and programmes, magazines, multi-media and other products that help children learn both at school and at home.

Story books in villages: now a reality!
Pearson Education (Pearson Longman) has inked a memorandum of understanding (MoU) with Pratham Books, a non-profit platform, to promote reading among marginalised children in villages and small towns of India.

Vivek Govil, chief operating officer and president of Pearson Education-India (the Indian arm of Pearson), and Rohini Nilekani, the founder-chairperson said,

“Pearson will keep aside an amount of 50 paise from the sale of every school title in India to help Pratham buy story books for children.” However, the clause will not be ‘applicable to titles published by Pearson for different state boards or special deals’, the memorandum said.

Set up in the year 2004, Pratham publishes quality books for children in multiple Indian languages at subsidised prices.

A Trail of Paint
Author: Anjali Raghbeer
Illustrator: Saumya Menon
(ISBN 81-8146-651-9, Rs 200)

A Trail of PaintThe story is simple – a young boy is unwillingly taken to an exhibition of Jamini Roy’s paintings. He thought that it would be another boring cultural trip but it turned out to be a mysterious day. He meets an old man who helps him discover the place where fake paintings are made. He learns the difference between creating and copying.

The storyline is simple, the illustrations attractive, the language easy – just perfect for the kids. This book is part of the ‘Looking at Art’ series which leads children into the world of sensibilities of some of India’s best known artists. It is an engaging introduction to art and artist through story, memoir and biography. It is an informative and interesting story for the kids.

Bookaroo: festival of children literature
Bookaroo: festival of children literatureThe 2010 Bookaroo, Children’s Literature Festival was held in the beautiful heritage property, Indira Gandhi National Centre for the Arts from Novermber 26-28, 2010. Bookaroo held India’s first festival of children’s literature in Delhi in the year 2008. Bookaroo, Children’s Literature Festival is now an annual event in New Delhi and has grown to include Bookaroo in the City, where book related activities are held in schools across New Delhi. Plans to bring the Children’s Literature Festival and Bookaroo in the City to other towns across India are also underway.

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