From India to the World: Expanding Publishing Reach with IngramSpark

“India has no shortage of content. The opportunity is connecting the right content with the right readers — wherever they are.” Chris Sako, IngramSpark

India is entering a new phase of publishing growth. The latest India Book Market Report 2026–2030 estimates the sector at approximately Rs 1.08 lakh crore in 2024–25 and projects it could reach Rs 2 lakh crore by 2030–31. For Indian authors and publishers, the opportunity is no longer only about serving a growing domestic market. It is also about identifying which titles can travel — and building efficient routes to readers around the world.

A Two-Way Opportunity

India already has the content, the languages and the publishing ambition. The next opportunity is to connect the right books with demand beyond their home market — while also making global content easier for Indian readers and booksellers to access.

For Indian publishers, this can mean taking selected English and Indian-language titles to international readers, diaspora communities, libraries, educational channels and specialist markets. For international publishers, it can mean bringing books closer to Indian readers through local print and distribution pathways rather than relying entirely on cross-border shipping.

How IngramSpark Supports That Expansion

IngramSpark is Ingram Content Group’s publishing platform for independent authors and publishers. It combines print-on-demand, eBook distribution and access to Ingram’s established wholesale infrastructure, allowing eligible titles to be made available through more than 45,000 retailers, libraries, schools, universities and e-commerce channels worldwide.

The model is designed to reduce the need for large speculative print runs. A publisher can make a title available internationally and produce copies in response to orders, helping reduce overseas inventory, warehousing and unnecessary shipping. Creating an IngramSpark account and uploading a print or eBook is free.

Distribution should be understood precisely. Making a title available through Ingram means booksellers and libraries can discover and order it through the relevant systems; it does not guarantee that every retailer will stock the book on its shelves. That distinction matters because sustainable international growth still depends on the right content, metadata, pricing and marketing.

Global Connect: Bringing Print Closer to the Market

In markets not served directly by an Ingram print facility, Global Connect extends the model through trusted local print partners. India is part of that network. Eligible books can be printed closer to local demand, helping booksellers avoid some of the cost, delivery time, currency and import complexities associated with sourcing individual copies from overseas.

This creates a useful two-way bridge: global titles can be produced closer to Indian readers, while Indian publishers can use IngramSpark’s broader international infrastructure to make selected titles available in overseas markets.

“Seeing global pace and ease of self-publishing used to make me wish we had similar platforms in India, which could help us make paperback and hardcover books available in India in no time. Ingram Sparks has finally filled that gap, as we have put our whole catalogue on print on demand through them. Not only did our books become available in India, but to a global audience, bringing significant sales,” says Sachin Garg, Founder, Grapevine Books (India).

Local Expertise, Global Market Development

Christopher Sako leads International Business Development at IngramSpark, focuses on international market development, publisher growth, multilingual content and cross-border distribution. His industry work spans Europe, Africa and the Middle East, with a recurring focus on helping independent content move from local opportunity to international reach.

Liz Ponting is IngramSpark’s India market expert, with a background in academic and educational publishing, including experience at Pearson UK. She now supports authors and publishers in growing their reach through IngramSpark’s global print and distribution network.

Ritesh Singh, India-based Publishing Consultant and Sales Specialist at IngramSpark, brings local market knowledge and direct experience within the Indian publishing ecosystem, with publishing-industry sales materials also identifying him with representation across India and the Indian subcontinent.

Together, the focus is practical rather than simply increasing title count. The aim is to help publishers identify which books have genuine potential, where demand may exist, and how language, format, metadata, pricing and distribution can be aligned to create a stronger route to market.

“As I told the Gujarat Prakashan Mandal – IngramSpark can help Gujarati Publishers sell their books in Gujarati to the very widespread diaspora worldwide. Same holds true for publishers in all major Indian Languages,” Manas Saikya, Managing Director, Feel Books (India).

What This Means for Indian Publishers

The opportunity is not to send every title everywhere. It is to select the right catalogue, test demand and scale where there is evidence of readership.

• Extend selected titles internationally without committing to large overseas print runs.

• Use print-on-demand to reduce inventory exposure and keep books available.

• Combine language, metadata, format, pricing and market insight to reach new readerships.

The next question is not simply where a book was published — it is where else that book can find a reader.